From Madison Avenue to Media City:
The Evolution of Media and Creative Agencies in the Middle East

Advertising and media agencies in the Middle East are being buffeted by global forces as well as those unique to the region. Globally, the digital transformation of the media is placing pressure on leadership to attract and retain the right talent, particularly as agencies compete with non-traditional players such as consultancies and technology firms. In the Middle East, agencies grapple with clients’ short-term approach to the market.

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