Video: Building a data driven Treasury
Melanie is a principal at Economist Impact. She has over ten years of experience delivering consulting and thought leadership projects to public, private and not-for-profit organisations. Based in Dubai, she leads the Middle East and Africa team on research across a range of sectors including food sustainability, recycling, renewable energy, fintech, trade and supply chains. She is a specialist in advanced recycling technologies and international trade. She is a seasoned moderator, having chaired numerous panel discussions and presented Economist Impact's research at global in-person and virtual conferences.
Before joining The Economist Group, she was a senior analyst at MEED Insight, a research and consulting firm serving Middle East and North Africa. At MEED, she developed expertise in bespoke market studies and financial modelling across a range of sectors spanning construction, finance, power and water, oil and gas, and renewable energy. She held previous posts at the Office of the Chief Economist at the Dubai International Financial Centre and at the San Francisco Center for Economic Development. Melanie has an MSc in International Strategy and Economics from the University of St Andrews and a bachelor’s degree in business administration.
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A Quantum Leap: Building a data driven treasury
About this research
A Quantum Leap: Building a data-driven treasury is an Economist Intelligence Unit report, commissioned by Deutsche Bank. Our analysis explores what it means to be a data-driven treasury, the factors motivating the transition and key considerations when developing a data strategy. The study identifies technologies that treasurers are currently using and those they believe will be most important in enhancing their data intelligence moving forward.
The report is based on a survey of 300 senior corporate treasury executives conducted between May and July 2019. Of these, a third represents companies with an annual revenue of at least US$5bn. Executives were drawn from three regions (North America, AsiaPacific, and Europe, Middle East and Africa) and a broad range of sectors, including aerospace/defence (2.3%); agriculture and agribusiness (4%); automotive (7.6%); chemicals (6.6%); construction and real estate (5.6%); consumer goods (7%); energy and natural resources (7%); entertainment, media and publishing (6.3%); financial services (7.6%); healthcare, pharmaceuticals and biotechnology (7.3%); IT and technology (7%); logistics and distribution (4.7%); manufacturing (8.3%); professional services (1.7%); retailing (5%); telecommunications (7%); and transport, travel and tourism (4.7%).
As part of our research, we conducted a series of in-depth interviews in July and August 2019 with senior treasury executives from around the world. Our thanks are due to the following for their time and insight (listed alphabetically):
Richard Abigail, group treasurer, Arup Rando Bruns, head of group treasury, Merck KGaA Charles Cao, treasurer, Ant Financial Takachida Kuhudzai, EMEA treasury manager, Kimberly Clark Wolfgang Ratheiser, VP finance and treasury, Porsche Vishal Verma, executive, cash and treasury services, GEExecutive summary
As digitalisation across businesses advances, vast amounts of data generated in these systems present an opportunity for the treasury function. Harnessing the data can deliver smarter insights and enable faster decision-making. But becoming data-driven doesn’t happen overnight. It is a journey that will take many years, and companies are at different stages of this journey. Along the way, treasurers encounter numerous challenges, from complexity of data integration to a lack of data skills among members of their teams.
So that treasurers can identify how far along they are on this journey, our report looks at three different phases: the past, the present and the future. The first chapter discusses the digitalisation that has taken place in treasury departments and the opportunity treasurers have identified to become more data driven. The second explores priorities when developing a data strategy. The final chapter examines emerging technologies that could enhance treasury’s data intelligence.
Key findings
Becoming data-driven reinforces the treasurer’s role in driving business efficiency, but also as a profit centre. Treasurers say the primary benefits to becoming more data-driven would be higher operational efficiency (39%) and improved return on investments/assets (36%). Data intelligence can also help treasurers to navigate increasingly complex regulation, such as International Financial Reporting Standards 9 and General Data Protection Regulation. Treasury functions with a high volume of transactions or those with information spread across subsidiaries will benefit most from a data strategy. The treasury functions most in need of a data strategy are investments (29%), cash flow forecasting (25%), and exposure identification and measurement (24%), respondents believe. Accurate data on payments and receivables (values and due dates) are required to identify cash locked in different parts of the business, which can be directed towards short-term investments. Four in ten treasurers are very concerned about the quality of the data they are working with. Furthermore, the survey provides evidence that those treasurers who are more involved in compiling data and those who have investigated a data-driven approach in depth are more likely to have grave concerns about quality. Treasurers seek unstructured data to improve the quality of their analysis. When data are pooled from multiple ERP systems and other sources, it may be standardised for use across different parts of the business. For treasury, such standardisation runs counter to the data-driven approach, as it conceals important nuances in the data. Technologies that aggregate data and those with advanced processing capabilities will enhance a company’s data intelligence. Respondents indicate that cloud computing will be the most important technology for treasurers over the next five years (44%), followed by big data analytics (42%) and artificial intelligence (37%). Interestingly, robotic process automation—considered popular among finance professionals—was cited by only 9% of respondents: treasurers say it facilitates automation more than data analysis. The complexity of integrating datasets and the cost of external data are critical roadblocks to becoming a data-driven treasury. As open banking develops, application programming interfaces offer a way to seamlessly link cash information from bank accounts to a company’s cash flow model, enhancing the timeliness and quality of data.For a compelling summary of the key findings of our research, view our animated infographic here.
Steering through collaboration: CFOs driving new priorities for the future
It is well established that the modern CFO has a more strategic role to play in a business, but a clear action plan to achieve this is lacking. A key element of this is helping the business to deal with change. Some changes are planned: launching a new product or service, setting up operations in a new region or acquiring a competitor. Others may be unexpected: a major disruption to supply-chain operations, the emergence of new regulation and legal reporting requirements or the unpredictable impacts of global economic uncertainty.
Either way, when asked about the biggest challenges they face in executing their day-to-day activities, change is a recurring theme, according to a new survey of 800 CFOs and senior finance executives, conducted by The Economist Intelligence Unit. Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top of mind.
Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top challenges finance executives face in executing their day to-day activities.
Finance executives are also concerned with identifying how to align strategic, financial and operational plans towards common objectives and meaningfully analysing data across business units and regions. “All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals,” says Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer. It is incumbent upon CFOs therefore to be prepared not only to help their own function navigate uncharted territory, but the rest of the business too. That means breaking down the silos that commonly exist in organisations, in order to collaborate closely across functions, sharing information and data in the pursuit of common objectives.
All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals - Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer.
The clear custodian of collaboration
There are a number of reasons why the role of leading cross-company collaboration around steering should fall to the CFO and their team. First, through the activities of budgeting, the finance function is the custodian of the clear, quantitative expression of management expectations and determines how resources such as cash and people will be allocated in order to achieve them. In our survey, 90% of respondents say that finance should facilitate collaborative enterprise planning to ensure that operational plans are aligned with financial and strategic plans.
Second, through performance management, the finance function is the gatekeeper for critical data that illustrate how well—or otherwise—the company is rising to the challenge of change. That includes data relating to sales, supply chain and delivery, which need to be reported back to the business in ways that help drive improved decisionmaking. Our survey reveals that companies in which finance executives feel empowered to drive strategic decisions across business functions are more likely to report a higher financial performance in fiscal year 2016/17 and 2017/18 and anticipate higher growth rates for 2019/20.
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Transforming data into action
As businesses generate and manage vast amounts of data, companies have more opportunities to gather data, incorporate insights into business strategy and continuously expand access to data across the organisation. Doing so effectively—leveraging data for strategic objectives—is often easier said than done, however. This report, Transforming data into action: the business outlook for data governance, explores the business contributions of data governance at organisations globally and across industries, the challenges faced in creating useful data governance policies and the opportunities to improve such programmes. Learn more by downloading our whitepaper below.