Strategy & Leadership

Country case study: Mexico: Information to steer

January 21, 2019

Latin America

January 21, 2019

Latin America
Melanie Noronha

Principal, Policy & insights

Melanie is a principal at Economist Impact. She has over ten years of experience delivering consulting and thought leadership projects to public, private and not-for-profit organisations. Based in Dubai, she leads the Middle East and Africa team on research across a range of sectors including food sustainability, recycling, renewable energy, fintech, trade and supply chains. She is a specialist in advanced recycling technologies and international trade. She is a seasoned moderator, having chaired numerous panel discussions and presented Economist Impact's research at global in-person and virtual conferences.

Before joining The Economist Group, she was a senior analyst at MEED Insight, a research and consulting firm serving Middle East and North Africa. At MEED, she developed expertise in bespoke market studies and financial modelling across a range of sectors spanning construction, finance, power and water, oil and gas, and renewable energy. She held previous posts at the Office of the Chief Economist at the Dubai International Financial Centre and at the San Francisco Center for Economic Development. Melanie has an MSc in International Strategy and Economics from the University of St Andrews and a bachelor’s degree in business administration.

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Mexico’s CFOs and their direct reports are mastering ways to use technology for core facets of the finance function, such as improving how they manage expenditure.

Indeed, in a survey recently conducted by The Economist Intelligence Unit and sponsored by SAP, 30% of finance professionals in Mexico say that introducing software to share information for better decision-making is their top approach for managing expenditure across all areas of the business, relative to a smaller percentage (23%) who responded the same way globally.

Information sharing is a core theme for finance executives in Mexico, particularly vital when steering the business through change and adapting finance processes to rapidly evolving business models

Information sharing is a core theme for finance executives in Mexico, particularly vital when steering the business through change and adapting finance processes to rapidly evolving business models, their top challenge in executing their day-to-day activities. A collaborative culture can play a central role in enabling CFOs to steer.

Confidence in an ability to steer

Mexican CFOs and their direct reports believe that finance should facilitate collaborative enterprise planning to ensure operational plans are aligned with financial and strategic plans—68% of respondents strongly agree, higher than the global average of 56%. A majority of respondents also strongly agreed that they feel empowered to drive strategic decisions.

A sense of empowerment notwithstanding, Mexican CFOs and their direct reports identified a number of barriers to more and better collaboration with outside functions. In particular, they face an internal, structural impediment to collaboration at a fairly high level; 30% cite no formal process for information sharing on a periodic basis as their greatest challenge, nearly twice the global average (16%) who say the same.

In tech we trust

Given the focus on information sharing, automation and information technology will be at the heart of the finance function in Mexico going forward. Just over 50% of respondents believe that 30-50% of the role of the CFO will be automated in the next five to ten years. Technology-related skills are among the most important non-traditional skills a finance executive of the future will need to possess, according to those surveyed. Specifically, 46% of Mexico’s finance professionals ranked proficiency and knowledge of emerging technologies as the most important non-traditional skills to cultivate.

Should automation eventually save 30- 50% of the time of a CFO, Mexican finance professionals were ready with a number of strategic and practical goals. As chief priorities, they ranked operational strategy development, sales strategy development and identifying more strategic investment opportunities high on the list of priorities.

Mexican CFOs and their direct reports believe that finance should facilitate collaborative enterprise planning to ensure operational plans are aligned with financial and strategic plans—68% of respondents strongly agree, higher than the global average of 56%.

With the operations function, they have a desire for greater involvement in cyber- security risk analysis and strategies and facilitating digitalisation of processes. With marketing and sales, the aim would be to focus on identifying new products and services and customer conflict management strategies. These are aimed at some of the broader benefits of collaboration recognised among finance professionals around the world—a deeper insight into department dynamics, better risk management and identifying new business opportunities.

Beyond these functions, more engagement with HR and procurement and supply chain can also yield similar benefits. Supplier audits or vendor compliance analysis with procurement and supply chain can help with risk management while employee retention strategies and determining office space requirements and design can help better understand department dynamics.

When asked to name specific emerging technologies to enhance collaboration across business functions, Mexico’s finance professionals ranked cloud computing for remote access at the top, reiterating the need for better information sharing. Predictive analytics for strategy development and decision support was important to address their key challenge of responding to rapidly evolving business models.

In the end, Mexican respondents clearly see better strategic investment planning as the key benefit of cross-functional collaboration, and, in fact, 36% gave this response top honors, relative to 23% globally. Improved department budgeting/fewer unplanned costs is among the top benefits and significantly more important for Mexico’s finance executives than their peers around the world. Together, these make a strong case for collaboration as a tool for CFOs as they strive to fulfil their broader, strategic mandate.

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