Color

#9A607F

Hero Carousel

Spotlight

Authenticity in the Age of Trump

YouTube

https://www.youtube.com/channel/UCQDMOSbJtqrtNzif5rS22OQ

Slideshare

http://www.slideshare.net/economistintelligenceunit

Pinterest

https://www.pinterest.com/theeiu/

Through a shopper's eyes

Consumer attitudes about the goods and services they purchase were shifting long before recession gripped the global economy. G Robert James, vice-president of strategy and insights for The Great Atlantic & Pacifi c Tea Company Inc (A&P), the US-based supermarket chain, coined a term for this new group of consumers: “the iPodian Society”. “We saw a dynamic shift in consumer expectations in around 2000 to, ‘everything a retailer does has to be confi gurable so that it suits my lifestyle,’” he says.

Future tense

A better life?

A better life? (Chinese Version)

Brand and deliver-Chinese

Brand and deliver

The Globe Shopper City Index - Europe

Research Methodology

The Globe Shopper City Index - Europe measures the attractiveness of 33 major European cities for international travel shopping. It is composed of 22 indicators, aggregated into five categories: shops; affordability; convenience; hotels and transport; culture and climate. Eleven of the 22 indicators are based on quantitative data, nine indicators are based on qualitative scores, and two indicators are based on quantitative data and qualitative assessments. The Economist Intelligence Unit developed the indicators and categories independently.

The rise of the marketer

Content is sponsored by: 

 

About this report

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.

Contextual marketing is on the edge of mainstream adoption in Western Europe, EIU study reveals

Re-envisioning customer value

Research Methodology

Re-envisioning customer value is an Economist Intelligence Unit report sponsored by SAS. It delves into the implications that new measures of customer value carry for businesses, investigating the opportunities and risks that companies face. To develop the report, we conducted in-depth interviews with business executives and thought leaders.

The Economist Intelligence Unit conducted the analysis and wrote the report. The findings and views expressed in the report do not necessarily reflect the views of the sponsor.

The social shopper

Reseach Methodology

In April 2011 the Economist Intelligence Unit conducted a global survey of 179 senior executives, encompassing a range of functions, and evenly represented across North America, Asia-Pacific and Europe, with a slightly lower representation from Latin America. The survey explored attitudes and strategies in the retail industry vis-a-vis social media. Organisations of all sizes were represented: 50% of respondents worked for firms with revenue over US$500m. All respondents were from the retail industry.

Enjoy in-depth insights and expert analysis - subscribe to our Perspectives newsletter, delivered every week