Broken links: Why analytics investments have yet to pay off

Sales and marketing analytics is integral to the ability of companies to thrive in today’s markets. In an EIU survey of 448 senior U.S. executives conducted for this study, 70% of respondents say sales and marketing analytics is already “very” or “extremely important” to their own business’s competitive advantage. In just two years, 89% of respondents expect this to be the case. 

Competing smarter with advanced analytics

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