Heidi D'Agostino

Global research director

Heidi is the Global director of research for Economist Impact. She has developed, implemented and interpreted numerous global research programs in the corporate, not-for-profit and governmental sectors. She specialises in addressing client needs using the full sphere of research approaches (qualitative, quantitative, social listening, traditional media, and secondary/public data). Heidi is best known for her global thought leadership research experience in which she has leveraged corporate, agency and academic collaborations to shed light on a social issue or trend. Prior to joining the Economist Group, she co-authored a number of white papers and journal articles including: Dove’s Campaign for Real Beauty (2004, 2005, 2006), Children's Pastimes and Play in Sixteen Nations: Is Free-Play Declining?: American Journal of Play (2009), Huggies Every Little Bottom: Diaper need in the U.S. and Canada (2010), and Social marketing at a critical turning point, Journal of Social Marketing (2012). She received her Bachelors of Arts from New York University.

Recent contributions

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