Technology & Innovation

Engaging the distracted customer

March 15, 2017

Global

March 15, 2017

Global

Pricing strategies and business models for the on-demand economy. How are companies transforming their business models and customer offerings?

Businesses and consumers today rely almost exclusively on digital channels to discover and patronise their favourite brands. As attention spans continue to fracture, traditional marketing techniques are being complemented—or even replaced—by innovative, individually targeted strategies aimed at attracting, acquiring and retaining digitally connected consumers and corporate clients. Entire business models are shifting from one-time, capital-heavy transactions to recurring relationships enabled by flexible subscriptions and digitally delivered services. Companies face the challenge and opportunity to monetise new technologies, products, customer relationships and behaviours.

 

 

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