Research Methodology
In February 2013, The EIU conducted a survey of 329 financial industry executives personally involved in the selection and/or use of index products for their organisation. Nearly half (46%) are C-level executives or board members, another 31% are other senior executives (SVP, VP, director, head of business unit or department). North America, Western Europe and Asia-Pacific are nearly equally represented in the survey sample with approximately 30% each. Just over half (55%) of respondents are with companies with more than US$500m in annual global revenue, while about 22% are with firms with yearly revenue greater than $10bn. The survey covers 19 different financial subsectors, with the largest representation from asset management (14%) and wealth management (12%); investment banking, retail banking, corporate banking and financial consulting each have 10% representation.
