Technology & Innovation

The hype and the hope

November 28, 2013

Asia

November 28, 2013

Asia
Charles Ross

Asia editorial director

Charles Ross is Principal of Policy and Insights in Asia-Pacific and leads the region's technology and society practice. Prior to this role, he was editorial director for The Economist Intelligence Unit overseeing all thought leadership research in Asia. Charles combines a deep understanding of how technology trends are reshaping business and society with excellent research and editorial skills, to create impactful and award-winning research programmes for clients. Charles is currently based in Australia and has led many projects analysing the implications for business of new technology trends such as blockchain, fintech, smart cities, cloud computing, sustainability and the internet of things, for Google, Stripe, SAP, Telstra, Microsoft, Prudential, Westpac and the Singapore government. He is a contributing industry expert to the UN Science Policy and Business Forum on the Environment and a frequent speaker at finance and technology events across the region. Charles holds a master of business administration, focusing on strategy and organisational change, from the University of Oxford and a certificate in public policy analysis from the London School of Economics and Political Science.

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“Big data”—the analysis of large quantities of data to gain new insights—has become a ubiquitous phrase in recent years. Businesses now have the ability to collect incredible quantities of information about their customers, and managers recognise the need to analyse it carefully. But across different geographies and industries the adoption of big data technologies and strategies has been far from uniform. 

How far have businesses in the Asia-Pacific region progressed with this trend? Who is adopting big data, what gains do executives think their firm can make from it and what factors might inhibit its adoption? And, crucially, is there consistency between how executives on the front line and senior management understand its role within their organisation? Is hype about big data justified by its practical usage throughout the business?

To find the answers to these questions The Economist Intelligence Unit surveyed over 500 executives across Asia-Pacific, from a range of industries and representing a range of functions. Some 69% of respondents were from companies with over US$500m in annual revenues. Importantly, the survey respondents are a mixture of senior and frontline managers, rather than C-suite executives ultimately responsible for decisions about big data strategy and investment who are more likely to have a vested interest in claiming the success of such initiatives.

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