On the rise and online: Female consumers in Asia-Chinese
Marketing
On the rise and online: Female consumers in Asia-Chinese
Laurel West
Editorial director, Asia
Laurel is editorial director of The Economist Intelligence Unit's thought leadership division in Asia. She has lived in Asia for more than 20 years, including 12 years spent in The Economist Intelligence Unit's core country analysis division covering India and South-east Asia. Many of her recent thought leadership projects have focused on China. She has a wide range of interests, including globalisation, education, the evolution of consumer markets in Asia and women's issues (both in overall development and the corporate world).
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white paper
On the rise and online: Female consumers in Asia
A detailed survey of 5,500 women across Asia’s major urban areas conducted by The Economist Intelligence Unit finds
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