Technology & Innovation

Fonts of innovation

January 09, 2013

Global

January 09, 2013

Global
Monica Woodley

Editorial director, EMEA

Monica is editorial director for The Economist Intelligence Unit's thought leadership division in EMEA. As such, she manages a team of editors across the region who produce bespoke research programmes for a range of clients. In her five years with the Economist Group, she personally has managed research programmes for companies such as Barclays, BlackRock, State Street, BNY Mellon, Goldman Sachs, Mastercard, EY, Deloitte and PwC, on topics ranging from the impact of financial regulation, to the development of innovation ecosystems, to how consumer demand is driving retail innovation.

Monica regularly chairs and presents at Economist conferences, such as Bellwether Europe, the Insurance Summit and the Future of Banking, as well as third-party events such as the Globes Israel Business Conference, the UN Annual Forum on Business and Human Rights and the Geneva Association General Assembly. Prior to joining The Economist Group, Monica was a financial journalist specialising in wealth and asset management at the Financial Times, Euromoney and Incisive Media. She has a master’s degree in politics from Georgetown University and holds the Certificate of Financial Planning.

Contact

How is IT working with the rest of the organisation to deliver mobile innovation?

Fonts of innovation: Mobile development in the business is an Economist Intelligence Unit report, sponsored by Symantec. It explores how the IT function is working with the rest of the organisation to deliver mobile innovation.

It is an understatement to say that mobile technology has permeated organisations. One result of the "consumerisation" phenomenon is that, for employees in many firms, personal smartphones, tablets and laptops are now also preferred devices for working. Employees are customers, too, and as the latter they are equally if not more demanding of organisations to interact with them using advanced mobile channels.

Information technology (IT) departments thus find themselves under enormous pressure to deliver innovative mobile services for the business and its customers, all the while ensuring a secure environment. And the IT professionals are finding that they are not the only source of new ideas for mobile innovation—other parts of the business are increasingly active innovators in this regard.

This report, supported by a survey of 280 executives in Europe, the Middle East and Africa, seeks to ascertain how organisations are going about delivering mobile innovation. Following are the key findings:

  • A rift exists between IT and non-IT professionals when it comes to mobile innovation. Less than 10% of non-IT respondents believe IT is “highly innovative” in this area. Over one-half think the IT function is resistant to new mobile ideas emanating from elsewhere. This tension runs especially deep among financial services firms.
  • The IT department is held to be the main initiator within the organisation of ideas to improve employees' mobile working. When it comes to using mobile technology to improve interaction with customers, however, sales and marketing emerge as the main sources of ideas. Even where IT is the major initiator of new ideas, however, few regard it as "highly innovative" in this regard.
  • A hopeful sign is that IT departments appear much less isolated within organisations than previously. Around one-third of survey respondents say that the IT function is “extremely collaborative” in developing mobile services, while only 13% thought this was the case two years ago.

Amid all the evidence of tension between IT and the business, there is a clear recognition from all quarters that delivering genuine mobile innovation requires the active collaboration of both IT and non-IT staff. As one of our interviewees argues, the onus is on IT to make such co-operation happen.

Enjoy in-depth insights and expert analysis - subscribe to our Perspectives newsletter, delivered every week