Technology & Innovation

The mobile data challenge

February 09, 2010

Global

February 09, 2010

Global
Our Editors

The Economist Intelligence Unit

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The mobile data challenge is an Economist Intelligence Unit research paper, sponsored by Innopath.

The Economist Intelligence Unit’s editorial team executed the survey and wrote the report. The findings and views expressed in the report do not necessarily reflect the views of the sponsor.

Sceptics have long doubted whether mobile data services can deliver big, new profits for service providers. It is true that global mobile telecoms revenues are expanding, thanks to the adoption of mobile data services worldwide. Yet many providers are still unsure whether data services will help them to increase profits significantly. In the absence of fresh thinking, service providers are focusing on cutting costs. But this is unlikely to be sufficient to maintain profits, let alone increase them.

In a survey of mobile-phone operators conducted by the Economist Intelligence Unit and sponsored by Innopath, only a minority (44%) of respondents say that growth in revenue from mobile data services will make up for a decline in their company’s revenues from voice services over the next five years. Twenty-four percent expect data services merely to offset a decline in their mainstream voice business, while another 25% say overall revenues will decline despite the rapid growth of data services.

Increasing revenue from these services is hard enough. Actually boosting profits from data services will entail major changes by mobile-phone operators in areas such as content and application development, pricing strategy and network development. It will also likely require further improvements in efficiency, identification of new revenue sources and an even sharper focus on the customer.

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