Björn Timelin, Partner, McKinsey & Company
The Big Rethink 2014 - It's all about the journey
Marketing
The Big Rethink 2014 - It's all about the journey
Björn Timelin
Partner
In Björn Timelin’s current position, he serves both leading makers of fast-moving consumer goods and retailers on topics including marketing, customer management, and strategy. Björn specialises in marketing return on investment (ROI) optimisation. He has recently helped develop an end-to-end marketing ROI approach for one of the world’s top consumer goods companies, including modules for budget allocation to markets and categories, as well as for improved media selection. Björn also serves packaged goods clients on issues of corporate strategy and brand portfolio management, often drawing on advanced analytics in the area of consumer and product segmentation. Additionally, he has recently helped a global consumer electronics company design and implement a new marketing and product-management organisation.
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