Tom LaForge, Global Director of Human and Cultural Insights The Coca-Cola Company
The Big Rethink 2014 - Closing Keynote
Tom LaForge
Global director of human and cultural insights
Tom LaForge studies the large, long-term macroforces that are reshaping our world and driving the changes in human behavior we all call trends. His work is used to guide development of portfolio and M&A strategies, brand and communication strategies, and numerous corporate social responsibility programmes such as 5by20 a global effort to empower five million female entrepreneurs by 2020.
Tom has explored such topics as the meaning of wellbeing, happiness, human motivation, and the rising value of human creativity in over 30 countries. He is fascinated by the unprecedented set of socio-historic Macroforces that are driving the rapidly changing relationships businesses have with governments, the environment and civil society.
Tom sits on the Board of Advisors for the Masters of Market Research Program at both the University of Georgia and Michigan State University. He’s a founding member of the Rexpedition, a think tank focusing on the emerging Relationship Economy; serves on the Serenbe Fellows Committee; was featured in the book 2012 Grateful Leadership; and is an advisor to Bonus Creative Week MX, Sustainable Brands, and Mix & Stir Studio – a San Francisco-based incubator for human-centered technology companies.
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