In the download market Sony Pictures Entertainment, the television and film unit of Japanese conglomerate Sony, has launched Ultraviolet, a cloud service where customers can store their purchased films. Mitch Singer, Chief Digital Strategy Officer at Sony Pictures Entertainment and the chief architect of UltraViolet, says the idea originated from customer research.
“[Consumers] said they can’t share content with their family when they buy it online, they’re worried about what might happen to it if their hardware crashes and about keeping track of what they own, he says. “They have to remember where they bought it and where it’s stored – on Apple, on Amazon or on a shelf at home."