The 'transparent' US Navy

Until about two years ago, the US Navy was like most large organisations involved with social media—it primarily used social networks to tell the world about itself. But suddenly, with one dramatic crisis, the brass decided that the Navy must actively engage people through such channels. It was 2009, and four Somali pirates were fleeing their bungled hijacking of an American-flagged ship after the USS Bainbridge interrupted the theft. The pirates, in a commandeered lifeboat, held hostage Richard Phillips, captain of the attacked ship. Navy sharpshooters killed three of the pirates in one stroke, ending the crisis.

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