Holiday Inn’s image improves as teams overhaul brand

Intercontinental Hotel Group (IHG), the world's largest hotelier as ranked by number of rooms, has implemented knowledge-sharing by bringing team members together in a dedicated room for the duration of the project – whether three months or one year. Tom Conophy, executive vice-president and CIO, is using these teams to achieve a company goal: making IHG's technology a key brand differentiator.


IHG currently manages 1,100 live IT-related projects around the world. The potential for duplicate work is enormous, so key projects use Yammer, a private social networking tool for teams. Like many companies deploying collaborative virtual teams, IHG also supports wikis to document projects and share information.

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