“Ten years ago, we were much more regionally based,” says Mary Barra, vice-president of global HR at GM, a US-based automaker. Now the company is benefiting from a strong push towards global integration. The objectives are saving money, responding faster to the market, speeding up the innovation process and producing better cars. How does the company operate globally?
GM maintains six “engineering centres”, in South Korea, China, India, Brazil, Germany and the US. These act as magnets for talent in their regions, cultivating relationships with top schools. But engineers are not restricted to regionally based projects. Teams are assembled from across the engineering centres to share in the development and design of new vehicles and sub-systems.