MakeMyTrip.com chooses profitability, but also gets growth

While no company was perfectly prepared for the global recession, executives at MakeMyTrip.com, one of India’s largest online travel agencies, were better placed than most, having weathered and survived a series of harsh blows just after the company was created in April 2000. They were still struggling to establish the company when the dotcom bust occurred, followed by the 2001 terrorist attacks on the US. The spread of the SARS (severe acute respiratory syndrome) virus starting in late 2002 further undermined the travel market. “As a company, as a team, we had actually seen a tough time,” says Deep Kalra, the company's CEO. “So I don’t think anyone panicked.”

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