As the Global Director of Content Strategy in The Economist Group’s Content Solutions Unit, Mina develops content programs designed to help clients meet specific marketing and audience objectives leveraging the full suite of the Group’s broad portfolio of content, event and media offerings.
Prior to joining The Economist Group, Mina was an Executive Director and co-founder of OgilvyOne’s Content Marketing and Advanced Video Practices. Her clients have included Citigroup, Microsoft, Barclays, HSBC, GE, Van Cleef & Arpels, Prada, American Express, Blackrock, TD Ameritrade, SAP, DuPont, IHG, UPS, IBM, and Philips.
Mina holds a BA in German and Russian from McGill University and an MA in Journalism from NYU. She and her husband live in Brooklyn, NY, with their two children, who think her title is “chief pancake-making officer.”
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