Michael Fertik is the CEO and Founder of Reputation.com, the world’s leader in reputation management for the Global 2000 and consumers. He is the author of the forthcoming The Reputation Economy (Crown US, LittleBrown UK January 2015). He is the inventor of multiple patents, a World Economic Forum Technology Pioneer, and TechAmerica’s Entrepreneur of the Year. Michael is a recognised futurist and often known as the inventor of femto-management (see femtofilm.com).
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