H
Reseach Methodology
In April 2011 the Economist Intelligence Unit conducted a global survey of 179 senior executives, encompassing a range of functions, and evenly represented across North America, Asia-Pacific and Europe, with a slightly lower representation from Latin America. The survey explored attitudes and strategies in the retail industry vis-a-vis social media. Organisations of all sizes were represented: 50% of respondents worked for firms with revenue over US$500m. All respondents were from the retail industry.
