Marketing

On the rise and online: Female consumers in Asia-Chinese

December 16, 2014

Asia

December 16, 2014

Asia
Laurel West

Editorial director, Asia

Laurel is editorial director of The Economist Intelligence Unit's thought leadership division in Asia. She has lived in Asia for more than 20 years, including 12 years spent in The Economist Intelligence Unit's core country analysis division covering India and South-east Asia. Many of her recent thought leadership projects have focused on China. She has a wide range of interests, including globalisation, education, the evolution of consumer markets in Asia and women's issues (both in overall development and the corporate world). 

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