Re-envisioning customer value

Marketing

Re-envisioning customer value

Brian Gardner

Managing editor, EMEA

Brian Gardner is a managing editor for The Economist Intelligence Unit's thought leadership division in EMEA. His research has covered a range of business strategy issues focused primarily on energy and sustainability or financial services. Prior work has included consulting and research work concerning energy systems and regulatory frameworks. He holds an MBA from HEC Paris, a master’s degree in urban planning from Columbia University in New York City and a bachelor’s degree in international relations from American University in Washington, DC.

Research Methodology

Re-envisioning customer value is an Economist Intelligence Unit report sponsored by SAS. It delves into the implications that new measures of customer value carry for businesses, investigating the opportunities and risks that companies face. To develop the report, we conducted in-depth interviews with business executives and thought leaders.

The Economist Intelligence Unit conducted the analysis and wrote the report. The findings and views expressed in the report do not necessarily reflect the views of the sponsor.

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Re-envisioning customer value

Marketing

Re-envisioning customer value

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Research Methodology

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