The new retail
Christine Emba
Deputy Editor
Christine Emba is a deputy editor at The Economist Intelligence Unit, where her research has covered a variety of business issues with a focus on technology. Prior to joining the EIU, she worked in corporate strategy and international development. She studied public policy and international relations at Princeton University.
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The new retail: Investing in mobile strategy
As part of the report The new retail: from mobile aspirations to business results, The Economist Intelligence
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