The report is based on a survey of 50 C-suite executives from the retail sector including groceries and food (24%), fashion and apparel (20%), and large mixed retail (20%). Respondents come from a range of functions, including finance (24%), technology (20%) marketing (16%) and strategy (12%, including CEOs and chief strategy officers). Respondents are based in North America (60%) and Europe (40%), with their corporate head offices similarly split (62% and 36% respectively, with the remainder from Asia). Those surveyed come from companies of all sizes: 46% represent businesses with less than US$1bn in annual revenue, while 16% work for those with more than US$5bn in annual revenue. To complement the survey, The EIU conducted in-depth interviews with senior retail executives, as well as extensive desk research.
Methodology
Marketing
Methodology
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