Research methodology
The value challenge is the second in a series of four reports by the Economist Intelligence Unit. It is part of the Reinventing biopharma: Strategies for an evolving marketplace programme, sponsored by Quintiles. The Economist Intelligence Unit conducted the survey and analysis and wrote the report. The fi ndings and views expressed in this report do not necessarily refl ect the views of the sponsor. The author was Dr Paul Kielstra. The editors were Diallo Hall and Rozina Ali, and Mike Kenny was responsible for layout