Health

Preventative care and behavioural science: the emotional drivers of healthcare decisions

July 04, 2018

Global

July 04, 2018

Global
Our Editors

The Economist Intelligence Unit

_____________________

This report focuses on psychological factors--including emotional responses and cognitive biases--influencing consumers’ decisions on preventative healthcare. The aim of this research is to improve understanding of preventative healthcare decision-making through the discipline of behavioural science.

Enjoy in-depth insights and expert analysis - subscribe to our Perspectives newsletter, delivered every week