Financial Services

New Communication With Public Sector Workers: Challenges and Rewards

October 16, 2017

North America

October 16, 2017

North America
Becca Lipman

Editor, EMEA

Becca is currently a supporting editor and writer for The Economist Intelligence Unit's thought leadership division in the Americas and EMEA. Her primary focus is on healthcare policy and financial market trends. She has also recently developed research programmes that analyse themes in infrastructure and smart cities, as well as C-suite perspectives on talent strategy, small business and IT development. 
 
Before joining the EIU in New York, and later in London, Becca worked as senior editor at Wall Street & Technology where she reported on IT advances in capital markets. She previously held posts as lead editor for a US stock brokerage. Becca earned her bachelor’s degree in both economics and environmental studies from New York University.

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The survey of U.S. public sector workers conducted by The Economist Intelligence Unit and sponsored by Prudential demonstrates that the level of confidence in retirement benefits has a powerful connection to satisfaction and retention.

For administrators of public sector retirement plans, benefits communications and financial education is a necessity that only grows with time. Gone are the days when word of mouth in the coffee room would be sufficient to instill in younger workers a sense of the value in their benefits. Gone too, in most systems, are the days when a pension might fill all of their financial needs. Instead, public workers engage with multiple benefits options, and they need financial knowledge and tools to build a secure retirement. The payoff, when communications and education efforts are effective, comes in greater worker satisfaction and retention. Learn more by downloading our article, 'New communication with public sector workers: Challenges and rewards' below. 

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