Financial Services

Combatting digital transformation fatigue

April 19, 2022

Global

Combatting digital transformation fatigue

April 19, 2022

Global
Monica Ballesteros

Senior manager, Policy and Insights

Monica Ballesteros is a senior manager in the Policy & Insights team at Economist Impact. Monica works with clients in the private and nonprofit sectors on research programs to help answer some of the critical economic and public policy questions facing our world. At Economist Impact she has led several bespoke engagements to promote economic, digital and financial inclusion. 
Monica has over 10 years of experience as a communications and research professional. Prior to her time at The Economist Group, Monica worked in the International Affairs Unit of Mexico’s Ministry of Finance and Public Credit, where she was part of the G20 task force. She also worked as an account manager in one of Mexico’s most prominent consulting firms, where she designed and implemented communication strategies for multinational corporations. She holds a master’s degree in international relations from the Fletcher School of Law and Diplomacy and a bachelor’s degree in political science from Wellesley College.

The fast growth of digital-only banks’ users and investors’ preference for mature startups offering a broader suite of financial products could be a cause of concern for traditional banks.

While digital native banks are able to innovate and roll out products without spending time and money solving the problems of the past, traditional banks are reaching a point of digital transformation fatigue. Incumbents find themselves in a permanent state of digital
transformation, anchored by their outdated legacy IT systems, and unable to keep up with consumer demands. What can banks learn from their digital counterparts in their race to digitisation? What can they do to compete with the rising digital challengers? This article explores three strategies that some of the world’s biggest banks are deploying to become more agile and consumer centric including:
 
1. Balancing front-end innovation with digitisation of the back end,
2. Developing subsidiary digital-only alternatives to serve niche markets, and
3. Exploring new avenues for growth through the creation of banking ecosystems.

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