Report Summary
Beyond Transactions is a series of surveys across six industries—financial services, technology, telecommunications, utilities, consumer goods and retail—written by the Economist Intelligence Unit and sponsored by SAP. The reports are based on six surveys conducted between July and September 2009. Each survey targeted a different industry. The number of participants in each survey ranged from 84 (consumer goods) to 105 (utilities). The survey included companies with a variety of sizes, and respondents came from finance, general management, strategy, sales, marketing, customer service and several other functions.