Energy

Adapting to an uncertain climate

March 22, 2011

Global

March 22, 2011

Global
Our Editors

The Economist Intelligence Unit

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A world of commercial opportunities

Report Summary

This report seeks to examine the potential business opportunities, and risks, involved in adapting to anticipated changes in the global climate, such as changing rainfall patterns, rising numbers of extreme weather events and so on. In particular, it examines four key sectors: financial services; infrastructure and construction; professional services and consulting; and agriculture and life sciences. It does not consider business opportunities relating to efforts to stop change occurring in the climate (that is, efforts to mitigate the severity of climate change by reducing greenhouse gas emissions), but rather examines new emerging markets for goods and services as businesses seek to adapt to the realities of an uncertain climate.

Climate uncertainty is likely to increase in the decade ahead. In the past few months alone, images of flooding across Australia, Brazil, Sri Lanka, Pakistan and South Africa have filled news channels. Organisations such as the UN suggest that tens of billions of dollars will be needed annually in the coming decades to help countries adapt to the realities of a changing climate. Accordingly, this is an apt time to consider the business risks, as well as the commercial opportunities in adapting to a more unpredictable climate.

This UK Trade & Investment report, commissioned from the Economist Intelligence Unit, seeks to outline these emerging opportunities for business. In particular, it considers four key sectors in detail: financial services; infrastructure and construction; consulting and professional services; and agriculture and life sciences. Its key findings include the following:

Although most businesses are aware of the need to respond to climate change, few are yet actively adjusting.
Only three in ten firms are already actively planning and making changes within their businesses and one in ten firms still thinks that no changes are required at all. Nearly all others recognize the importance of the issue, but say it is not yet a pressing concern. Urgency is greatest in Asia, perhaps reflecting the high climate risks faced there. In contrast, concern is lowest in North America, most likely reflecting divided opinion over climate risks.

Around nine in every ten firms have suffered climate impacts in the past three years.
More than half (55 per cent) of firms polled have reported an increase in weather-related impacts over the past three years; just 9 per cent say their companies have not been affected. Impacts have been varied: most are simply disrupted by staff not being able to make it into work, but many have had supply chains disrupted, or have lost revenue. Nearly one in five (17 per cent) have suffered damage to buildings or equipment. Accordingly, a number of businesses plan to invest in measures to cope with such impacts over the next few years. For example, around one in four plans to protect some of their assets through weather-proofing (27 per cent) or upgrading their insurance policies (26 per cent). Most efforts will be handled in-house, but a significant proportion will turn to external consultants or vendors, driving new demand.

While risks abound, executives see greater opportunity.
Adaptation involves both risk management (protecting offices and operations, or bolstering supply chains) and opportunity (developing new crop insurance products, or helping to design more resilient structures). Slightly more firms (64 per cent) see opportunity here, rather than risk (53 per cent), although one in three overall thinks it encompasses both. Around one in five (19 per cent) firms has already generated new revenue from such opportunities. Of the four sectors profiled in greater depth in this report, professional services and consulting stands out: 24 per cent of firms in this sector say they have already generated revenue from such work, compared with 19 per cent in infrastructure and construction and 15 per cent in financial services. Far more see growth ahead, some in the short term (25 per cent), but more in the longer term (36 per cent).

Much work is already underway in terms of developing relevant new products and services. Although adaptation remains a relatively niche area today, a growing market is expected to emerge over the coming decade. Nearly four in ten (39 per cent) of respondents say players in their industry are grabbing competitive advantage from helping clients adapt to climate change. And close to half of firms polled (46 per cent), are conducting related research already. Given the sometimes blurred line between mitigation and adaptation, there are clear synergies and crossovers that will be reflected in this report.

Emerging markets are viewed as the primary business growth opportunity, especially within Asia.
The unfortunate reality is that many of today's less developed markets are also most likely to shoulder some of the largest forecast climate impacts. Accordingly, 60 per cent of executives polled point to emerging markets as the number one source of business growth relating to adaptation, ahead of those who look to developed markets (43 per cent). Asia in particular is singled out, with North America and then Europe the next contenders.

Limited awareness about adaptation and a shortage of skills are the main obstacles hindering further development.
Several executives interviewed for this report noted the limited awareness from clients when pitching adaptation-related products and services. Furthermore, the subject of climate change itself remains contentious in many markets. In general, a lack of awareness of the opportunities is the primary barrier cited for slow development in this area, along with a shortage of related skills. Seed biotechnologists, engineers, climate modellers, and flood planners are just some of the jobs that will likely be in demand in the decade ahead.

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