Economic Development

Jacky’s global hub

July 22, 2011

Middle East

July 22, 2011

Middle East
Our Editors

The Economist Intelligence Unit

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Jacky’s, an electronics and consumer goods retailer, was originally set up in Hong Kong, established its first branch in the Middle East in Dubai in 1985, and decided to relocate its headquarters to Dubai in the mid-1990s. Its chief operating officer, Ashish Panjabi, comments: “Logistically, Dubai seemed more in the centre. Much of our business was moving towards Africa, the CIS and the subcontinent, as well as growing in the Middle East region. The time zone is similar, it’s easy to move money around and a lot of what was needed, like shipping lines, were here.” More recently, the emirate has also been able to attract a critical mass of businesses along the supply chain, making it a relatively easy place from which to run operations in Africa or South Asia as well as the Middle East. “A lot of our investments in the past couple of years have been in Africa, especially Kenya, Tanzania and Uganda,” he says, “and our suppliers for electronics or fast-moving consumer goods also have centres in Dubai, so we don’t have to ship Asian goods all the way from Asia.”

Thus Dubai has become a business hub that leverages growth beyond the MENA region. But to sustain this status, it needs to be competitive relative to such global hubs as Hong Kong, Jacky’s home base. “Hong Kong is very fast-paced and efficient, and the work culture is quite different in Dubai,” notes Mr Panjabi. However, it compares favourably to being based in India, where infrastructure poses problems in many areas. Also, “as an expatriate, you look at comfort and quality of life”, and in India the cost of a professional expatriate package has been rising dramatically in major cities. “Even a hotel in Mumbai is more than US$400 a night now,” he says. However, life in a Dubai free zone is far from representative of the wider Middle East. Indeed, there are major differences even within Dubai itself, depending on whether a company is based in a free zone, or operates within the city, where foreign companies are required to have a local partner. “Some of Dubai’s ideas and business practices are trickling into other places now, especially Abu Dhabi and Qatar,” says Mr Panjabi. However, the lack of diversity in some Gulf states narrows the choices, especially for schools and for expatriates, whether from Asia, Europe or other emerging markets.

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