Economic Development

Competing across borders

April 25, 2012

Global

April 25, 2012

Global
Our Editors

The Economist Intelligence Unit

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Research Methodology

The paper draws on two main sources for its research and findings:

  • A global survey of 572 executives, conducted in February and March 2012. Approximately one-half of respondents (47%) were C-level or board level executives, and over one-half (53%) were from companies with annual revenue in excess of US$500m. All respondents represented companies with either an international presence or plans for international expansion. Just over one-half (51%) of the respondents’ companies are headquartered in western Europe; almost one-fifth (17%) are headquartered in Asia Pacific; nearly one in ten (9%) have headquarters in North America, and 8% are based in Latin America. The rest of the companies represented in the survey are from Africa, eastern Europe and the Middle East.
  • A series of in-depth interviews with independent experts and senior executives from a number of major companies

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