Cheryl helps clients transform their brands into social businesses by implementing strategic initiatives that empower social-employee engagement and advocacy and social-executive leadership. She is co-author of the best-selling book, The Social Employee, which has been hailed by management guru Tom Peters as his favourite social business book. She is listed as Forbes “Top 40 Social Selling Marketing Masters”; Forbes “Must-Follow Marketing Minds—2014”; 8 Top CMOs on Twitter, and named by Huffington Post as a social media “Passionista”. She is a contributor to Harvard Business Review—Italia and is an external expert blogger for the AT&T Networking Exchange blog, CEO.com and CMO.com. Cheryl is a regular speaker at industry events, most recently at Social Business Forum 2014—Milan, Italy; IBM Connect 2014; Dell World 2013 and Integrated Marketing Week NYC—2014. She is a contributor to the Wharton Future of Advertising 2020. Her company’s blog won the MarketingSherpa 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of five Twitter Shorty Awards in Marketing. In 2011, she co-founded the Nifty50 Top Men & Women on Twitter Awards.