“If you play in a high-growth [technology] sector, such as digital media, the world is your oyster, because you’re not constrained by the global economy,” argues Peter Conrod, vice-president of Client & Business Strategy for Royal Bank of Canada. This is one oyster, moreover, that can be shucked open different ways, as the foreign investing experiences of a dynamic pair of Canadian hi-tech enterprises illustrate. As the producers of an inherently “disruptive”, game-changing product, they, surprisingly, do not feel constrained by convention.
Varicent Software, fourth on PROFIT magazine’s list of Canada’s 200 fastest-growing companies, makes an innovative online compensation-and-sales-performance management tool. “Even in tough economic times, our solution does well because it addresses a business need,” says CEO Dan Shimmerman.