Why emerging markets are embracing smart design

The BRIC countries (Brazil, Russia, India and China) are becoming more ambitious and confident when it comes to taking a lead in different areas of design. Charles Bezerra, executive director at Gad'Innovation, a Brazilian consultancy, argues that there is no longer such a sharp divide between developed and emerging economies: "The technologies and the methodologies are spread out globally" he says.

Enjoy in-depth insights and expert analysis - subscribe to our Perspectives newsletter, delivered every week