The UK and India reflect the stark differences between developed and emerging markets in mHealth. For the latter, mHealth can address pressing healthcare needs; for the UK, it is simply an added luxury.
The healthcare landscapes of each country create different motives for using mHealth. Indians cover about three-quarters of their medical expenses out of their own pocket, and adequate care is beyond the financial reach of many. The country has only 0.6 doctors per 1,000 people, the vast majority of whom are concentrated in urban areas that encompass just 30% of India’s 1.2 billion inhabitants. Rural residents usually receive care from accredited social health activists rather than more trained medical personnel. Given the degree to which specialists concentrate in metropolitan areas and semi-urban towns, “telemedicine and mHealth methods will have to be adopted”, according to Sunderrajan Jagannathan, Head of Strategy at Siemens Healthcare India.