Suncorp uses data to manage insurance risks

All insurance firms use statistics to assess various types of risk, from the possibility of floods to car crashes or fires. Suncorp, Australia's biggest insurer, goes a lot further in using data to gain an advantage over rivals. David Stewardson, Suncorp's executive manager in the commercial insurance business technology department, says the company analyses data to anticipate which customers might be on the verge of switching to a competitor. The point is not to keep every customer in the fold; rather, it is to hold on to the most profitable customers and let the unprofitable ones go. (Suncorp has multiple inputs to consider, since the company also runs a banking arm and a wealth-management unit.)

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