A punishing time for publishing

Our survey confirms that publishing firms are struggling more than their internet, TV and entertainment peers to adapt to changes brought about by the shift to digital. Perhaps most importantly, only half (49%) of magazine publishers believe marketing through digital channels has increased their sales and lead generation significantly compared with two-thirds of TV and film companies.  

Meanwhile, only 55% of newspaper publishers expect to have a digital model that is commercially successful in the next three years compared with 69% of film companies.

There are also understandable differences within the publishing industry, particularly when looking at the impact of social media. Magazine publishers are much more sanguine about its rise than newspaper publishers. More than seven in ten (71%) of the former view the rise of social media as an opportunity compared with only 54% of the latter.

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