While some companies aspire to finding sources of innovation from among their networks of suppliers and business partners, Proctor & Gamble has taken the open approach to innovation a step further with its Connect + Develop initiative.
Connect + Develop is a strategy through which P&G aims to acquire at least 50% of its innovations from outside company walls. The idea is not to replace its own research and development capabilities but to have them work more effectively and reduce the time taken to bring products to market. In addition to developing new products itself, the company looks around to identify companies that have developed proven goods, packages, technologies, business processes and engineering solutions that have the potential to be improved, scaled up and marketed globally, either by P&G itself or through joint ventures with other companies.