P&G: Fashioning a "decision cockpit"

At Proctor & Gamble, executives decided that providing a data-rich environment to its managers meant creating a "decision cockpit" that focuses on a specific business function or market segment. The idea, says P&G's director of business intelligence, Patrick Kern, is "to get at operational business strategies, like how to run a plant from day to day".

Enjoy in-depth insights and expert analysis - subscribe to our Perspectives newsletter, delivered every week