When customers start interacting with products they love, good things can happen. This was the case with Australia-based LaRoo, a privately held maker of mobile-phone accessories founded six years ago by Lara Solomon, a former brand manager with Conair, SC Johnson and Vidal Sassoon.
Ms Solomon hit on a product idea that was both quirky and inexpensive—colourful sock-like covers for mobile devices, which she dubbed Mocks. The products are made in China but are small enough to send anywhere in the world, and thanks to the easy ability to tap online communities.