Delinking health from wealth: Business model innovation transforming Indian healthcare

When Devi Shetty was training as a heart surgeon in the 1980s, he was taught that healthcare is expensive. Some day, his tutors told him, everyone would grow rich enough to afford it.

But, as an Indian national living in a country with hundreds of millions of destitute and poor, Dr Shetty realised he couldn’t afford to wait. His countrymen needed health today, at prices they could afford, not in 50 years’ time when India had grown rich.

“We need to disassociate healthcare from wealth,” he says. “They’ve done it with mobile phones, where even the poor can afford them now. The same has to happen with health.”

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