Many companies build a big data strategy with the aim of improving their existing lines of business. Yet sometimes those plans should extend to encompass completely new revenue streams, says Gareth Price, head of new business strategy at the European division of NEC, a Japanese technology giant.
Take the example of a company that operates a vehicle fleet, such as a taxi firm or a delivery business. The company might install global positions systems (GPS) and other reporting devices in each vehicle so that it can track its operations. As a by-product, it now has reams of data on vehicle movements, accidents and road conditions. Might these data find another use?