Boo-box: How to make online content profitable

Brazil’s media and entertainment market is forecast to grow by nearly 12% between 2011 and 2015, a much higher rate than in the US and European countries. According to Mr Gomes, Latin America is undergoing a major digital revolution. “Facilitated access to the internet and the growth of homes with personal computers, laptops, smartphones and tablet sales have fostered a spirit of entrepreneurship and innovation in Latin America,” he says. “I believe we can expect a massive expansion of start-ups focused on technology, internet and e-commerce.”

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