Brian Solis

Principal analyst

Altimeter Group

Brian is one of the founding voices on social media and social business. He is also a best-selling author who has written many books and reports on the evolution of social in business and society. His latest book, What’s the Future of Business, explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct “moments of truth”. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Brian released Engage, regarded as the industry reference guide for businesses to market, sell and service in the social web. He speaks regularly at industry events, recently at the Microsoft Worldwide Partner Conference, Cisco’s Velocity Event and SXSW. Read his blog at

Recent contributions

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